탐인(探人) 정운현의 '역사와의 대화'

1년여 몸담았던 태터앤미디어의 공동대표직을 최근 사임하였습니다.
저는 내년부터 새로 독자적인 사업을 하나 시작해볼까 합니다.
돌이켜보면 지난 1년간 저로선 새로운 경험을 많이 하였습니다.
앞서 신문사 세 곳, 국가기관, 공기관 등에서 24년간 몸담았었는데,
지난 1년은 민간 기업에서 색다른 체험을 하였다고나 할까요.
그런 낯선 경험이 제 인생에 또 하나의 연륜이 됐음에 기쁘게 생각합니다.

사용자 삽입 이미지

지난 여름 태터앤미디어 식구들이 경기도 가평으로 '엠티'를 갔었다. 앞줄 오른쪽 두번째가 필자


아시다시피 태터앤미디어는 ‘블로그 네트워킹’ 회사입니다.
이른바 파워블로거들을 파트너로 영입해서 그들의 컨텐츠를 널리 유통시키고
그 결과로 발생하는 수익을 서로 나누는 그런 회사입니다.
물론 컨텐츠만이 아니라 광고 등 마케팅이나 여타 사업도 적잖습니다.
아직은 이 분야의 사업이 뿌리를 내리고 있는 단계입니다만,
블로거들의 역할이 증대됨에 따라 장차 유망한 업종으로 기대됩니다.

사람에 따라서는 아직은 블로그(거)가 낯선 것일 수도 있습니다만,
이미 일부 업계에서는 기자간담회 대신 블로거간담회를 열고 있더군요.
자동차업계에서는 자동차 전문 블로그들에게 시승을 요청해오는 정도랍니다.
특히 IT 업계의 경우 파워블로거들의 활약상이 상상 이상이었습니다.
점차 소셜미디어의 위상이 높아지고 있음을 지난 1년간 목격한 셈인데요,
이런 추세는 앞으로 더욱 가속화될 것으로 저는 내다보고 있습니다.

사용자 삽입 이미지

지난 3월 임태희(오른쪽 두번째) 노동부장관(당시 한나라당 정책위의장) 초청 블로거 간담회에 참석한 필자(오른쪽 끝)


처음 직장생활을 시작한 이후 제가 주로 만나 왔던 분들은 언론인들이었습니다.
굳이 한 분야를 더 보탠다면 역사학계 주변의 역사 연구자들이구요.
그런데 지난 1년간 제가 만난 분들은 주로 20, 30대의 젊은이들이었습니다.
그들은 인터넷이나 IT, 혹은 광고 분야의 중견, 혹은 CEO들이었는데요,
이 분야에 경험이 없는 저로선 처음엔 적잖이 당황스러웠습니다.
관련업계 모임에 나가보면 제가 최연장자인 경우도 적지 않았습니다.

그 분들과의 소중한 인연을 뒤로 하고 이제 이 바닥을 떠나려고 합니다.
제가 내년부터 새로 시작하는 분야는 언론계도, IT업계도 아닙니다.
제 주변의 사람 대다수가 깜짝 놀라 하는 그런 분야로 뛰어듭니다.
구체적인 사업 내용은 내년 초에 정식으로 설명드리도록 하겠습니다.
아무쪼록 지난 1년간 만나 뵈었거나 또 저를 도와주신 모든 분들께 감사드립니다.
새해엔 그 모든 분들께 행운과 사업 번창을 기원합니다.

감사합니다.

2009. 12. 28
정운현 드림

    Posted by 정운현

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